AMP redesigned the touch points of the consumer’s digital interaction with Slacker, turning marketing spaces into a demo of the service itself. From the product story, to the onboarding of new users, to a responsive redesign of the web and mobile apps—all showcased an all-new brand expression that highlighted Slacker’s unique stations, fine tuning dials and semantic search.
By speaking and acting with one voice across all touch points and providing a beautiful product experience, Slacker is now positioned to capture new customers away from an ever-growing list of competitors.
At the core of our digital re-branding was a completely new visual identity and mark for Slacker – one that paid homage to the warmth and personalization of old-school radio that Slacker emulates.
Slacker’s redesigned homepage greets visiting prospects with a blend of marketing messaging and in-line product demos, while daily content curation, featuring the best music and music news, gives users a reason to return.
Each individual Slacker station page is custom-crafted to reflect the personality of the people that power it.
Meanwhile visitors with free accounts are encouraged to discover the benefits of paid subscriptions.
AMP’s comprehensive re-design also extends to Slacker Radio’s popular iOS app, enabling listeners to bring the new Slacker experience with them everywhere.
To implement this platform we prioritized journey touch points, established channel roles and focused investments where Slacker Radio could achieve its greatest impact.
A new visual identity drives interest and advocacy by evoking shared values and personality.
Marketing messaging, curated content and product demos convert consideration to trial and, ultimately, purchase.
Engages fans everywhere, driving awareness and advocacy through social sharing.
AMP relaunched the all-new Slacker Radio brand and product experience to a string of positive press and accolades from users.
“There’s no shortage of Internet radio with stations personalized around your personal music tastes, but Slacker is our favorite for its minimal, discovery-centric home page.” – Time Magazine