AMP redesigned the touch points of the consumer’s digital interaction with Slacker, turning marketing spaces into a demo of the service itself. From the product story, to the onboarding of new users, to a responsive redesign of the web and mobile apps—all showcased an all-new brand expression that highlighted Slacker’s unique stations, fine tuning dials and semantic search.
At the core of our digital re-branding was a completely new visual identity and mark for Slacker – one that paid homage to the warmth and personalization of old-school radio that Slacker emulates.
Slacker’s redesigned homepage greets visiting prospects with a blend of marketing messaging and in-line product demos, while daily content curation, featuring the best music and music news, gives users a reason to return.
Each individual Slacker station page is custom-crafted to reflect the personality of the people that power it.
Meanwhile visitors with free accounts are encouraged to discover the benefits of paid subscriptions.
To implement this platform, we prioritized journey touch points, established channel roles and focused resources where Dole could achieve its greatest impact.
A new visual identity drives interest and advocacy by evoking shared values and personality.
Marketing messaging, curated content and product demos convert consideration to trial and, ultimately, purchase.
Engages fans everywhere, driving awareness and advocacy through social sharing.
