How our revitalized user experience helped Slacker Radio retain and convert users in a competitive market.
Over more than half a decade, Slacker Radio had built a solid core community of users. Despite this, Slacker’s dated product experience, lack of brand expression and its disjointed consumer messaging proved to be an increasing hindrance to customer acquisition and retention.
We knew that when people tried Slacker, they liked it. However, the data showed many potential customers were opening the service and then abandoning it before ever pressing play. While this indicated a problem in the quality of the user experience, it also presented Slacker with an opportunity to stand apart by presenting a personalized experience that’s curated by humans, not algorithms.
AMP relaunched the all-new Slacker Radio brand and product experience to a string of positive press and accolades from users.
“There’s no shortage of Internet radio with stations personalized around your personal music tastes, but Slacker is our favorite for its minimal, discovery-centric home page.” – Time Magazine
74K 4.5 Star iTunes App Store Rating
100K New Subscribers