Sena Cases hand crafts beautiful leather device cases, using techniques passed down from generations. However, to succeed on the shelves of premium retailers, it needed to elevate its brand perception to that of a luxury, fashion-forward brand.
Here’s how we helped Sena flourish at retail and drive online sales without jeopardizing channel partnerships.
To help support Sena’s brand and business goals, Amp initiated a comprehensive site redesign, developing a whole new platform to help better showcase Sena’s products and enabling users to quickly identify the right product for their needs through faceted search.
Amp orchestrated the migration of the entire Senacases.com site experience to Magento, a more robust e-commerce solution. We then integrated Magento with a custom Django Content Management System designed to support more modern marketing content.
Our fully responsive web redesign combines a streamlined user experience with an elegant, grey-themed palette geared to a more discerning, sophisticated target audience.
Amp also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search.
Additionally, Amp completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.
Our stylish digital overhaul presented the Sena brand on a whole new level of sophistication, while enabling it to connect with consumers more immediately and efficiently. Together, these two components drove dramatic sales growth to ensure that Sena remains a leading luxury brand in its category for years to come.
YOY Conversion Rate
Site Visits Q4 2013 to Q4 2014
Sales 2013 to 2014
Increase YOY in Sales Q3 & Q4 2014