How our digital redesign and new development platform helped lift Sena Cases to new levels of sophistication and retail success.
Sena Cases, a leading manufacturer of premium leather phone and laptop cases, was utilizing an outdated e-commerce website that fell far short of doing its products justice. The Sena brand required a high-end touch that could not be achieved within the existing site.
A thorough site audit and brand exploration revealed an outmoded visual identity and a rigid, cookie-cutter e-commerce platform – both of which were hindering the ability of Sena’s marketing department to showcase and sell its beautiful products effectively.
Amp orchestrated the migration of the entire Senacases.com site experience to Magento, a more robust e-commerce solution. We then integrated Magento with a custom Django Content Management System designed to support more modern marketing content.
Our fully responsive web redesign combines a streamlined user experience with an elegant, grey-themed palette geared to a more discerning, sophisticated target audience.
Our creative team worked closely with Sena’s in-house photographers to style product imagery that brings the visual and tactile beauty of the products to life.
Amp also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search.
Additionally, Amp completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.
Our stylish digital overhaul presented the Sena brand on a whole new level of sophistication, while enabling it to connect with consumers more immediately and efficiently. Together, these two components drove dramatic sales growth to ensure that Sena remains a leading luxury brand in its category for years to come.
36% YOY Conversion Rate
53% Site Visits Q4 2013 to Q4 2014
25% Sales 2013 to 2014
200% Increase YOY in Sales Q3 & Q4 2014