To help support Sena’s brand and business goals, BLITZ initiated a comprehensive site redesign, developing a whole new platform to help better showcase Sena’s products and enabling users to quickly identify the right product for their needs through faceted search.
BLITZ orchestrated the migration of the entire Senacases.com site experience to Magento, a more robust e-commerce solution. We then integrated Magento with a custom Django Content Management System designed to support more modern marketing content.
Our fully responsive web redesign combines a streamlined user experience with an elegant, grey-themed palette geared to a more discerning, sophisticated target audience.
Our creative team worked closely with Sena’s in-house photographers to style product imagery that brings the visual and tactile beauty of the products to life.
BLITZ also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search.
Additionally, BLITZ completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.
Our stylish digital overhaul presented the Sena brand on a whole new level of sophistication, while enabling it to connect with consumers more immediately and efficiently. Together, these two components drove dramatic sales growth to ensure that Sena remains a leading luxury brand in its category for years to come.