How we helped Riot deliver the world’s most popular e-sports events to millions of online viewers.
As worldwide viewership for Riot’s League of Legends e-sports competition skyrocketed into the millions, the publisher’s digital platform strained to keep up with demand. Unofficial fan sites threatened to compete with Riot’s own online destination for breaking news and information. Riot needed a platform that could serve as a worldwide hub for both event streaming and news and analysis.
E-sports fans are a lot like traditional sports fans -- they have an insatiable thirst for stats, details and inside information about the players, strategies and personalities of the event participants. In order to succeed, an e-sports platform would have to prove beyond any doubt to be the most comprehensive and relevant resource for fans.
The comprehensive platform overhaul gives fans access to streaming tournament video, keeping them on the site and engaged with the brand longer.
Additionally, a robust publishing plan keeps the site content fresh, conveying a sense of timeliness and urgency to spur frequent repeat visits.
Individual profile pages for popular teams and players offer fans frequent updates of relevant content, while extensive stats and ranking data offer the potential for endless “who’s better” debates among obsessive hardcore fans.
The all-new platform we designed has helped lift League of Legends to even greater heights, as it remains one of the world’s preeminent multiplayer online battle arena RTS games.
32MM Viewers Supported During LoL Season 3 Championship
80% Growth in LoL Monthly Active Users 2013-2015
18MM Increase LoL Monthly Active Users 2014-2015