We re-conceptualized Insomniac.com – not only redesigning the visual experience, but creating an all-new content management system (CMS) to reimagine it as a fully functioning editorial site – one that expands its breadth to encompass a wider range of EDM lifestyle content while continuing to integrate layered event information.
The newfound prioritization of content demanded a highly flexible digital publishing platform to enable rapid deployment. Our developers built an extensively customized CMS in Drupal that allows the client to curate, manage and edit nearly everything within the site, including the rich navigation.
The client sought a more visually expressive online presence for its brand, so we helped create a visual language and iconographic design systems for particular categories within the site to help visitors find their way.
These design elements were put to use in interactive features such as EDC Las Vegas City.
The site’s responsive design ensures that it looks and functions superbly on mobile devices.
To support the Insomniac’s e-commerce needs, the site features a clear path to purchase for both events and merchandise.
The site also featured a social component to support the content, enabling visitors to discover new artists and see the latest conversations about DJs and other vital EDM topics.