After being labeled a worthy Tesla challenger, Faraday Future needed to back up its disruptive promise with a vehicle launch and company roadmap that immediately generated pre-orders and proved just how close there are to delivering the future. But how do you defy the ever-skeptical early adopters and wow the public with your worth, when the promise of The Future by many others has been foiled time and time again?
Faraday Future is revolutionizing mobility. Unfettered by the constraints of legacy carmakers or the gasoline-powered engine, they sought to build a new world of highly connected, autonomous electric vehicles. But, promises of the future and how mobility will be redefined can no longer be just exciting concepts. It requires hard proof that it is real – thus, the FF.com experience must already feel like the vehicle has arrived.
CES 2017 was set to be the highly anticipated reveal of FF’s first production vehicle, the FF 91. In the month of December, leading up to CES – we developed a unique, generative countdown experience on FF.com. What began as a swarm of particles at the beginning of December materialized each day into a more defined view of the soon to be revealed vehicle. On January 3rd – at a private VIP reveal event in Las Vegas – the livestream had over 180,000 viewers and concluded with the launch of the FF 91 site experience in both US and China – ready for pre-orders.
The FF Reveal Event and CES 2017 exhibit launched with great fanfare, long lines and excitement for a bright and sexy future – impressing even the most skeptical industry and trade voices. In the first three days of the event, FF.com handled more than 100,000 reservations and continues to welcome new Faraday Future customers to what the future has in store for mobility.