How our experience strategy helped Fandango achieve big picture success by winning the hearts of online movie fans.
Building fan engagement would mean introducing an abundance of new content. However, it was essential that the site’s bread and butter – show times and ticket purchases – not get lost in the shuffle. Finding the right hierarchy to surface both of these disparate types of content, as well as essential promotions and offers, would require a critical balance which, if not handled effectively, could harm the brand’s core purpose.
Buying a movie ticket marks the beginning of an adventure, not the end of a purchase path. Fandango celebrates that excitement, but just as importantly, it offers audiences the potential to relive the experience and enhance their understanding of what they’ve watched by learning more about both the movies themselves and the personalities behind them. In short, movie fandom is not a one-way path to purchase, but rather a renewable cycle that turns from search and purchase to revisiting the experience afterwards, with heightened interest towards additional future purchases.
The site’s Movie Feed experience allowed the homepage to feel truly personalized to returning users.
New advertising products were envisioned to be wholly integrated within the rest of the site’s content experience.
Our revamped My Fandango experience helped make the homepage feel truly personalized for returning users.
Because viewing trailers is a key driver of user engagement, we reimagined the trailer offering as a curated video playlist.
We also envisioned quick, fun, interactive components sprinkled throughout the site to further boost customer engagement – and, as a result, advertiser value.
Intuitive search features help moviegoers to find the most convenient showings of the movies they’d like to see, based on when and where there are show times closest to them.