Fandango has long been known as the best way to buy movie tickets online. However, to remain competitive in a crowded space, the brand needed to boost advertiser value by expanding its business beyond the one-and-done nature of most ticket-buying transactions.
Here’s how we helped Fandango increase customer engagement to establish itself as the digital hub of the movie going experience.
Our prototype featured a new, flexible navigation approach that radically simplified the ticket purchase process, while also providing better exposure to Fandango’s breadth of exclusive content.
Click the Watch Now button below to see the prototype.
New advertising products were envisioned to be wholly integrated within the rest of the site’s content experience.
Our revamped My Fandango experience helped make the homepage feel truly personalized for returning users.
We also envisioned quick, fun, interactive components sprinkled throughout the site to further boost customer engagement – and, as a result, advertiser value.
Intuitive search features help moviegoers to find the most convenient showings of the movies they’d like to see, based on when and where there are show times closest to them.