ENTERTAINMENT &
MEDIA

Keeping brands tuned in to an always-on world.

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OUR POV

In an industry where box office and Nielsen ratings have long been the sole barometers of success, a new future has taken root. While tune-in remains vital, audiences demand continuous engagement, on their own terms – anytime, anyplace, on any number of screens. We devise alternative access points, integrated ad packages and digital product experiences in support of a constant dialogue that’s rewarding for content creators and audiences alike.

KPIs

  • Tune-In & Engagement
  • Open Weekend Box Office
  • Nielsen Total Audience Rating
  • Share & Sentiment of Voice
  • Memberships & Subscribers
  • Sponsorship Value
  • Media Impressions

EXPERTISE

  • Apps Games & Digital Products
  • Multi-Screen Platform Design
  • Social Viewing Experiences
  • Content Strategy & Development
  • Content Management Systems
  • Digital Rights Management
  • Sponsored Ad Products
  • Platform Security & Maintenance

CASE STUDIES

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DIGITAL STRATEGY

Using experience strategy to increase customer engagement and boost advertiser value.

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DIGITAL PLATFORM

Helping leading EDM brand transform its digital presence to attract new sponsors and advertisers.

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APP DESIGN & REBRAND

Revitalizing user experience to convert listeners into subscribers.

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LEGO DIMENSIONS

Leveraging social media to make an underdog title the talk of Comic-Con.

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A MODERN TAKE ON AN LA CLASSIC

Taking LA Phil’s branding into their next 100 years.

QUICK STUDIES

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G4 DIGITAL EXPERIENCES

AMP partnered with G4 to develop a unique, digital-first strategy and content ecosystem model as they sought to expand their audience from gaming-heavy youths to more affluent males. The new model helped G4 interact with this new demographic as it leveraged themes from on-air content into engaging digital experiences, serial second screen engagement, digital magazines, e-commerce, mobile apps, and more.

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DIGITAL APPS

Over our ongoing relationship with DirecTV, AMP has helped the content provider meet several challenges, starting with the development of its massive NFL SuperCast app. As DirecTV evolved, AMP worked with innovation organization, DLab, to develop strategy for second screen apps, personalized over-the-top broadcasting and next-gen advertising products.

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3DTV NETWORK LAUNCH

As 3Net, the world’s first network dedicated solely to native 3D content, prepared to launch, it needed to provide more than just a portal for content, but also inform users and dispell myths about the new medium. AMP delivered a launch experience that offers a cinematic, full-screen parallax carousel to express the thrill and awe of 3D TV viewing.

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ESQUIRE G4 TV REDESIGN

When Comcast/NBCUniversal transformed one-time gamer network G4 into EsquireTV, it needed to build an online video site that co-existed within the already established Esquire.com, while targeting a broader male demographic. AMP created a responsive experience and developed a framework for mobile, social and native app tools that helped EsquireTV establish itself as a multi-channel provider.

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OUR CLIENTS

MEDIA BRANDS WE’VEHELPED MAKE FAVORITES

FX
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Direct_Tv
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Warner_Bros
Disney
GSN
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