AMP partnered with G4 to develop a unique, digital-first strategy and content ecosystem model as they sought to expand their audience from gaming-heavy youths to more affluent males. The new model helped G4 interact with this new demographic as it leveraged themes from on-air content into engaging digital experiences, serial second screen engagement, digital magazines, e-commerce, mobile apps, and more.
Over our ongoing relationship with DirecTV, AMP has helped the content provider meet several challenges, starting with the development of its massive NFL SuperCast app. As DirecTV evolved, AMP worked with innovation organization, DLab, to develop strategy for second screen apps, personalized over-the-top broadcasting and next-gen advertising products.
As 3Net, the world’s first network dedicated solely to native 3D content, prepared to launch, it needed to provide more than just a portal for content, but also inform users and dispell myths about the new medium. AMP delivered a launch experience that offers a cinematic, full-screen parallax carousel to express the thrill and awe of 3D TV viewing.
When Comcast/NBCUniversal transformed one-time gamer network G4 into EsquireTV, it needed to build an online video site that co-existed within the already established Esquire.com, while targeting a broader male demographic. AMP created a responsive experience and developed a framework for mobile, social and native app tools that helped EsquireTV establish itself as a multi-channel provider.