A COMPREHENSIVE STUDY OF THE ACTUAL EFFECTS FOR BRANDS THAT EXPERIENCE HIGH-PROFILE CULTURAL CRISES
More than ever, people are pressuring brands to improve society. And it’s not just about cleaning up their own act, it’s pressure to affect change on a wider scale. This leads to drama – sometimes high profile – when people think companies have misstepped. It results in bad press, boycotts, and more.
While brands know CSR is important, they’re confused about how to approach it in this high stakes environment. It’s tough to go beyond the headlines and determine how your customer behavior is actually changing. Companies want to know if the increased vocal pressure translates to something more. Do people really put their money where their mouth is?
We decided to tackle the topic from multiple angles with our own research. We selected a range of brands from diverse industries who have found themselves in hot water, and we did an in-depth analysis.
The result of our research is significant. AMP Agency is now able to report how customer behavior actually changes after high profile incidents – from search and social media behavior to sales. For brands seeking to thrive in this new CSR environment – an endeavor that has lately felt like guesswork – we bring comprehensive, data-fueled guidance.