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Google Search Trends Insights May 2021

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Highest Queried Phrase in May 2021 (according to Google Trends) Unlike other months where we see multiple keyword phrases hit the maximum query number, we only have one to report for this May.  Memorial Day - 5/30/2021- 10,000,000+ queries Even though this term is related to a holiday and the unofficial start of summer in the USA, the query numbers were aided by a Google Doodle which records a query with every click on the modified Google logo. AMP thinks the lack of compelling news stories this month was the reason we didn’t see many 10 million+ queried terms, which is probably a good thing. May 2021’s Other Holidays and Special Occasions Memorial Day may have been the holiday that got the most queries, but there were other days in May that sparked the need to search for information using Google: US Teacher Appreciation Week - 5/2/2021 - 1,000,000+ queries Cinco de Mayo - 5/4/2021 - 2,000,000+ queries Cinco de Mayo - 5/5/2021 - 2,000,000+ queries Happy Mother's Day! - 5/7/2021 - 1,000,000+ queries Mother's Day 2021 - 5/9/2021 - 5,000,000+ queries Happy Mother's Day - 5/9/2021 - 2,000,000+ queries Teacher Appreciation Week is a subject that makes the top 3 most queried terms in Google Trends on an annual basis. It has grown in popularity over the last 5 years. With the pandemic raging last year, it hit new heights, which you can see in this chart:   In 2021, the topic wasn’t as popular as it was last year, but that can be expected. AMP does anticipate that this week will become a more popular gift giving season in future years. The two other holidays, Cinco de Mayo and Mother’s Day, had multiple entries across multiple days. We found the 2 day Cinco De Mayo queries interesting as it may show the last minute planning that is associated with this holiday.   As for Mother’s Day – who doesn’t enjoy seeing an exclamation as a top queried phrase? Looking at the data, Mother’s Day continues to be a popular May holiday for US search audience. Top Movies and TV Shows To understand the popularity of a movie or TV show, AMP Agency looks closely at Google Trends top queried phrases. Here are the films, trailers and TV shows that were searched for the most in May 2021: Those Who Wish Me Dead - 5/14/2021 - 500,000+ queries The Woman in the Window - 5/14/2021 - 500,000+ queries Army of the Dead - 5/21/2021 -1,000,000+ queries A Quiet Place 2 - 5/27/2021 - 1,000,000+ queries Cruella - 5/28/2021 - 1,000,000+ queries Friday the 14th was a big night for streaming as two films were made available on that day. Towards the end of the month, the sequel to A Quiet Place and a 101 Dalmatians prequel of sorts drove search interest. Previews of upcoming films sparked the imaginations of searchers with the trailers being released in May: Dear Evan Hansen - 5/18/2021 -500,000+ queries Eternals - 5/24/2021 - 500,000+ queries The film version of Dear Evan Hansen is set to be released in September 2021 and Eternals has a November 2021 release date. Fans of the ‘90s television show Friends seeked more information about the cast’s reunion that was available to be streamed on HBO Max: Friends reunion - 5/27/2021 - 2,000,000+ queries At 2 million plus queries, it was the most popular TV event of the month, using search interest as a proxy. Finance and Technology With the meme-stock trend that started back in January of this year, the AMP Agency team has been keeping a close eye on keywords related to financial matters. Here are the top phrases for May 2021.  AMC stock - 5/13/2021 - 200,000+ queries AMC stock - 5/26/2021 - 1,000,000+ queries Keywords related to stock of the movie theater chain made the top 3 of Google Trends twice in May as speculation about the stock’s price was in the news and discussed on message boards. Phrases related to cryptocurrency were prevalent during May 2021: Dogecoin - 5/3/2021 - 1,000,000+ queries Elon Musk - 5/8/2021 - 2,000,000+ queries Dogecoin - 5/9/2021 - 2,000,000+ queries Bitcoin price - 5/12/2021 - 1,000,000+ queries Bitcoin price - 5/16/2021 - 500,000+ queries Bitcoin price - 5/19/2021 - 2,000,000+ queries Queries into Dogecoin and Bitcoin led the pack this month, and Elon Musk’s appearance on Saturday Night Live had effects on query volume related to cryptocurrency. The more recent queries about Bitcoin were driven by its falling price. Lastly, the gasoline shortage fueled by (pun intended) a ransomware hack drove people to search for gas price apps: GasBuddy - 5/11/2021 - 500,000+ queries   NBA Playoffs A clear indication that things are getting back to normal, keywords related to sports took up a third of all of the queries we collected for the month. The biggest segment of sports queries were related to the NBA playoffs. Here’s the list of NBA team name keywords that spiked when the team was playing. Warriors - 5/16/2021 - 500,000+ queries Celtics - 5/18/2021 - 500,000+ queries Lakers - 5/19/2021 - 2,000,000+ queries Miami Heat - 5/22/2021 - 500,000+ queries Knicks - 5/23/2021 - 1,000,000+ queries Lakers - 5/25/2021 - 2,000,000+ queries Clippers - 5/25/2021 - 1,000,000+ queries Knicks - 5/26/2021 - 1,000,000+ queries Lakers - 5/27/2021 - 1,000,000+ queries Celtics - 5/28/2021 - 500,000+ queries Celtics - 5/30/2021 - 1,000,000+ queries Seeing the Lakers and Celtics make the list 3 times each is bittersweet since they were both knocked out of the playoffs in the first round. Oh well – there’s always next year. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

What is the Most Popular Dog Breed After COVID?

Engagements. Breakups. Weddings. Pregnancy announcements. Needless to say, a lot of major life events filled peoples’ timelines during the COVID-19 pandemic. One of our personal favorites to see at AMP was the increase in pet adoptions – specifically dogs. This surge in furry friends not only brought smiles to our faces, but an important question to the front of our SEO team’s minds: What is the most popular dog breed since COVID? An analysis of the most queried “adopt + dog breed” searches shows which kinds of pooches Americans gravitated towards when looking for some extra company during the doldrums of the COVID-19 quarantine, and which dogs breeds are the least popular according to organic search data. How did you determine the most popular dog breeds? To identify the most popular pups during COVID, AMP used DogTime.com’s list of All Dog Breeds to create a list of 455 dog breeds and breed-mixes. We then added the word “adopt” before each breed, meaning breed names like “Border Collie” became “Adopt Border Collie.” Once we had our final list, we entered the queries into Google Ads Keyword Planner and exported the last 48 months worth of Monthly Search Volume data about each breed, going back to April 2017. “MSV” is the rough number of queries a keyword gets in organic search. Since Google is the most popular search engine in the country by far, we use their data to paint the most accurate picture we can of the search habits of the American public. Using this data, we can visualize interest spikes for certains breeds and try to correlate them with real world events – most notably the COVID-19 stay-at-home orders when many American realized just how empty their houses could get as hours spent inside turned to days and weeks. Most popular dog breeds before and after COVID: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 Do you know someone with a new Golden? Evidence suggests you might. Maybe it was all the Tucker Budzyn videos we were watching during quarantine, but as can be plainly seen, the popularity of Golden Retrievers surged higher than any other breed during quarantine and continued to do so after, reaching new highs in interest in November 2020 and January 2021. Before the quarantine, the ever-Instagramable French Bulldog (or “Dutchie” as they are known colloquially) was the most sought-after dog during the majority of months throughout the last four years. You can see it indicated by the orange line on the graph. Many other breeds have been the “breed of the month” since May 2017. Corgis, Greyhounds, and Pugs have all competed for the top spot. “Adopt Greyhound” in particular experienced a major MSV increase in November of 2018, which correlates with a ban on Greyhound racing overwhelmingly passed by Florida voters in that month. Since at the time Florida contained 11 of the country’s 17 remaining dog tracks, there was a massive newsburst relating to how Americans could adopt these soon to be jobless pups.  https://lifehacker.com/how-to-adopt-a-racing-greyhound-after-the-florida-ban-1830343694  Which dog breeds are the most adopted according to organic search interest? When users are specifically looking to “adopt” a breed, these are the ten breeds they are most likely to search: Keyword Avg MSV adopt golden retriever 14,300 adopt french bulldog 13,815 adopt corgi 11,219 adopt pug 9,952 adopt greyhound 8,075 adopt husky 7,260 adopt dachshund 6,525 adopt poodle 6,144 adopt pomeranian 5,681 adopt chihuahua 5,546 According to our data, April and May 2020 were nearly tied for the most popular month ever to adopt a dog, showing that at a time when spirits were down and man needed a friend, there was none better than his (or her) best. With this in mind, humans have been doing a great job upholding their end of the bargain. Since the start of the pandemic, interest in adopting different breeds of dogs has grown by an average of 81% over pre-quarantine numbers. Which breeds benefited most from the COVID-19 stay-at-home orders? The Lagotto Romagnolo sticks out to us as the single breed with the greatest increase in sustained interest resulting from the stay-at-home orders, presumably because “I just adopted a new Lagotto Romagnolo” is so fun to say. This guy https://dogtime.com/dog-breeds/lagotto-romagnolo  Over the last 48 months, 67.85% of all searches for “adopt Lagotto Romagnolo” came during the last 13 months, March 2020 to April 2021. In March 2020, MSV was 480 searches a month; however, April showed a growth of 83% to 880. Which are the least popular dog breeds during stay-at-home orders? Pretty much all dogs got a boost during the COVID lockdowns from the Affenpinscher to the Yorkshire Terrier. That being said, some breeds did see a reduction in adoption interest since the start of quarantine, or at least didn’t experience the interest bump that other breeds saw. The least popular breeds during quarantine are shown below and they are, for the most part, unsurprisingly, NOT creatures you would want to be stuck with indoors. The honorees are semi-feral Canaan Dog- a variety of Jordanian street dog, and the presumably entirely feral Australian Dingo. Cute, but not an optimal Netflix companion. The 3.5 billion different Google searches that take place every single day are all the result of human curiosity. We trust search engines with our most intimate and our most mundane questions. While your individual search history will always hopefully remain anonymous, the aggregate search history of the public at large is not. If a query is asked often enough, by enough unique individuals, it will be assigned an average number of monthly searches. We can make use of this information by exploring the many different queries relating to a topic and analyzing how the search volume of different queries changes from month to month. By utilizing our Search Intelligence services, AMP can help you unlock a trove of valuable market intelligence data sourced directly from the Google queries of your customers. If you have an interest in analyzing search data to drive brand & business decisions or in monitoring search data on an ongoing basis for up-to-date audience insights, you may want to learn more about our SEO agency services.

AMPlifier - Social Media Industry Update - Week of June 7, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES 'TWITTER BLUE', ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools. INSTAGRAM ADDS NEW 'DROPS' PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY Instagram has launched a new product showcase option today called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL Facebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response. TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.     That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of June 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income. INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK It's been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.   PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH For context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of May 24, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER OUTLINES CHANGES TO IMAGE POSTING PROCESS, AND ADDRESSING ALGORITHMIC BIAS IN VISUAL PREVIEWS This is interesting - earlier this month, Twitter rolled out its updated, full image display format for visuals added to tweets, ensuring that users get the full context in image previews, as opposed to an automatically cropped version. FACEBOOK LOOKS TO EXPAND PAID EVENTS TOOLS TO HOST PAY-PER-VIEW LOCAL SPORTS Facebook is looking to expand its paid events feature into the minor league and local sports, which would give these smaller competitions more opportunities to generate income, while also bringing more viewers to Facebook, helping to boost its video offerings. PINTEREST LAUNCHES 'IDEA PINS,' A REVAMPED VARIATION ON STORIES Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency’s Andie Tilden Jewett Featured In Ad Age

AMP Agency’s VP of Business Development and Marketing, Andie Tilden Jewett, was recently featured in an Ad Age article discussing the impact the pandemic has had on working mothers in our advertising agency. Here’s what Andie had to say about it:  “My first son was born at the end of February, and the world turned sideways only a few weeks later. When I returned to work, I felt severe pressure to find ways to immediately provide value to my team and company. I felt any free moment between meetings should be spent with my son, and every moment the baby was sleeping should be spent working. It’s taken many months, but I have invested time in establishing rules for myself. It’s territory I never thought I would have to navigate, but ultimately has made me a better mom and employee.” Check out the full article and feature here: https://adage.com/article/advertising/amp-spotlight-how-she-cession-has-transformed-advertising/2336626 

YouTube vs. TikTok – Which Is The Better Educational Platform?

YouTube is the world’s favorite teacher We’ve all been there: you need to fix something, cook something, build something, or understand how the heck something works and the last thing you want to do is read a manual or a lengthy blog post. So, you hop onto YouTube for a tutorial or explainer for the problem at hand. If this sounds like you, you’re not alone. According to Think with Google, 7 in 10 YouTube viewers use the platform to help with a problem they’re having with their work, hobbies, or studies. 86% of US users say they often use the platform to learn something new. Especially now, consumers are flocking to YouTube for how-to’s and classes while stuck at home.  But there’s a new educational platform in town – TikTok. A growing number of consumers are leveraging TikTok for inspiration and lessons in every area, using #TikTokMadeMeDoIt to track their results. The platform is even looking into baking this behavior into their interface, testing a dedicated “Learn” tab to host snackable educational content.  Putting platforms to the test The benefits of quality explainer content go beyond helping people with day to day tasks. Brands can leverage this content to educate consumers about their products or related topics, engaging and helping their targets to build a deeper connection. But a major question still remains: what platform is the better teacher?  We decided to put them both to the test by trying out tutorial videos on both YouTube and TikTok from two of the most popular categories: cooking and crafts. Each of us took a week to try a tutorial from each platform in our respective categories. Along the way we learned the strengths and weaknesses of each platform, implications for brands who want to dip their toe in the educational waters, and whether or not that viral ramen dish tastes as good as it looks.  Shelby’s Tutorial Head-to-Head: Cooking  TikTok Tutorial One day while scrolling through TikTok, I stumbled upon a video of someone making ramen. The yellow noodles were covered in a miso peanut sauce and made a satisfying squishing sound – a sign of any great noodle dish. Completely entranced, I watched as the cook broke down how to create this comforting meal in ten easy steps, most of which were just combining the sauce’s ingredients in a white ramekin. While watching the cook make the ramen dish reeled me in, it was the simplicity of the recipe that truly sold me on trying to make it myself.  Luckily, I already had most of the ingredients lying around, but I needed to get some ramen. Running to Whole Foods, I was a little disappointed in their slim selection of noodles. Most of them looked a little too healthy to actually taste good, but then I remembered the TikTok cook saying that any ramen noodle would do; so I grabbed a box and checked out. This was my first mistake.  After getting home, I gathered all of my supplies and returned to the TikTok video. Even though the measurements showed up on both the screen and in the voiceover, I was having a hard time getting them right because the video moved so quickly. After missing a crucial step (I didn’t reserve some of the ramen water, which the cook deemed essential) and having to listen to the same audio play over, and over, and over again, my boyfriend recommended that I screenrecord the video so I can pause, rewind, and play with ease. Brillant.  I followed the cook’s suggestion of adding bok choy and sautéed bell peppers (he used mushrooms, but I can’t get past their texture) to the finished product. Did it look as enticing as the bowl featured in the video? No. I have the thin, healthy, organic ramen noodles from Whole Foods to thank for that. But, did it taste good? For the most part, yes. The flavors were amazing, and the texture was fine. However, not having the right noodles really put a damper on the whole dish. The TikTok cook led me in the right direction with the sauce, but the “any noodle will do” bit was my ramen’s downfall. YouTube Tutorial Discovering a recipe on YouTube was not nearly as organic as it was on TikTok. YouTube’s algorithm shows you videos on your homepage that you might be interested in based off of other content you’ve watched. This makes sense. However, all of my suggested videos were either related to yoga, drag queens, or makeup tutorials - not very helpful in this particular instance. I knew that I wanted to bake something, but I really didn’t know where to start. Relying on my previous baking and cooking knowledge, I decided to search for some well-known chefs to get the ball rolling.  After skimming through a couple of Ina Garten videos (the Barefoot Contessa), I was served suggested videos that might interest me along the right side of the screen. That’s when I saw videos from the Bon Appétit YouTube account. BA’s YouTube channel, and the company in general, has recently come under fire for numerous reasons (foodies will know), but these recommended videos reminded me of a recipe that I have always been dying to try: Claire Saffitz’s Blood Orange and Olive Oil Cake. Reinspired, I took to the search bar to find a video that would help make my citrus confectionary dreams come true.  Not being picky, I clicked on the first suggested video and followed an amateur’s baking journey. Interestingly enough, he decided to also bake a version of Saffitz’s cake with more pedestrian ingredients along with the original recipe. This off-the-cuff element was surprising and transformed the once-traditional tutorial format into an exciting experiment.  The video was definitely longer than your typical TikTok video, but I didn’t mind the extra time since it included helpful tips and tricks pulled straight from Saffitz’s book. I’m a visual learner, so the close-ups of how the batter should fall off the whisk when it’s done and other visual cues were extremely helpful. I also was thoroughly appreciative of being able to easily pause, rewind and play the video – something that definitely tripped me up while trying to follow the TikTok recipe.  All in all, my cake wasn’t as beautiful as Claire Saffitz’s,. But guess what? Neither was the YouTuber’s! As someone who has a hard time when my final products don’t match the original inspiration, this greatly comforted me. Following a video from a baker with a similar skill level as me and not stressing about having to play the video over and over again to view the ingredients really allowed me to have fun. Julia’s Tutorial Head to Head: Crafts  TikTok Tutorial  My first experiment started unintentionally. While scrolling through TikTok, I was served a video showing a now-viral trend of a woman turning old glassware into chic faux ceramics using a coating of paint mixed with baking powder. That’s it. Mix, paint, done. No ratios, no specific recommendations for the types of glassware. I was skeptical that the project was that easy, but the results looked so good, I was eager to try it out.  I took one more look at the video and grabbed the paint and baking supplies lying around my apartment, along with an old vase from a flower delivery. I added a heaping tablespoon of baking powder to the paint (let’s be honest, it wasn’t an actual tablespoon. I used a plastic spoon from the takeout I had forgotten to trash), and voila! I had a thick, foamy coating that looked exactly like the mixture in the video.  Thirty minutes and a few decorative details later, I had a cute vase that looked as if I had discovered it in a small, beach town shop and not in the literal recycling bin. As the kids say, I was shook. YouTube Tutorial  My journey into YouTube crafts was not as organic. I stared at my homepage for a few seconds until I lamely typed “crafts” into the search. The first few videos I was served were from the much maligned 5-Minute Crafts series which featured explainers for gold plating your toilet (not really my style) and how to sneak food into a club by taping it to your body (not a craft; also, gross). There were also several supercuts of DIYs using items from stores like Dollar Tree, but clocking in at 30+ minutes, they seemed too long to sift through. I figured I needed to narrow things down and searched “paper mache” to fuel my new upcycled-craft obsession, which gave me thousands of videos with different project ideas. I ended up choosing an intriguing yet approachable short video from DIY Mom titled “How to Make Papier-Mâché - Unicorn Head Paper Mache”. Luckily, the extra time was appreciated as I parsed out how to approximate the shape of a horse head out of newspaper. This is where pausing and rewinding came in handy as well, as I needed to take a second look at the example in the video, and quickly skipped over any filler monologue and the big reveal at the end. Overall, the format worked well with the more involved project.  Platform Pros & Cons    YouTube  Pros Cons Unlimited time to dive into complex topics and details. Creators will often pad videos with excessive and unnecessary information. Users can easily pause, fast forward, and rewind to review specific notes. The sheer amount of content requires some sifting to find the best choice. Videos are easily searchable. Limited discovery – users must have a rough idea of what they’re looking for at the start of a search. Has a very personal feeling due to its blogging format. Overly-polished influencers can be intimidating or off putting. Best practice tips include featuring bloopers or outtakes. AKA, making mistakes is okay. Recommended videos aren’t always as directly related to those you’re currently watching.   TikTok  Pros Cons Content is quick and digestible. Videos are difficult to pause and often have to be rewatched multiple times. The For You Page adds an element of fun and discovery. Searching for content isn’t as clear. Tutorials are easy and straightforward for the most part. The library of videos is more limited, especially if you’re looking for a specific answer. The overall style of the platform is looser, more playful, and more relatable. Format is limiting for more complex explainers. Creators frequently respond to followers’ comments and questions. Users are not able to organize saved TikToks, so it can take time to find a specific saved video. By interacting with tutorial videos you’re interested in, the algorithm will make sure similar videos are featured on your For You Page. Having to listen to the same audio over and over again can be irritating.   There’s a lag between tapping the video and it actually pausing.   Implications for Brands Be where your audience – or potential audience – is Spoiler alert: There’s no winner when it comes to YouTube vs. TikTok tutorials. Instead, marketers should think about where their targets spend their time and how they search for information.  Understand your brand’s social ecosystem Think about how you can leverage your other channels to drive to your video content, or vice versa, to boost engagement and create a holistic social experience.  Deliver unique yet relevant tutorials that fit to your brand Think about how you can make your content stand out from the sea of videos while still being helpful. This could be achieved by showcasing a new recipe or a creative makeup look.  Save more complex tutorials for YouTube, and lighter ones for TikTok If a tutorial can’t be simplified, leverage YouTube’s longer run time. Shorter tutorials should go to TikTok, rather than trying to stretch them out.  Consider who is representing your brand If you choose to leverage influencers or talent for your videos, consider how well they deliver information and if they fit with your overall brand look and feel. Make sure content feels native to the platform Content should fit with the look and feel of each platform. For YouTube, that means well-lit, quality videos that are clear and digestible. For TikTok, content can be looser and shot on a phone camera, using native editing styles. 

Google Search Trends Insights April 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The 10 Million Plus Group The highest number of daily queries that Google Trends reports is 10,000,000+. Here are the keywords that made that grade last month. Covid-19 prevention - 4/5/2021 - 10,000,000+ queries DMX - 4/8/2021 - 10,000,000+ queries Prince Philip - 4/9/2021 - 10,000,000+ queries The Metropolitan Museum of Art - 4/12/2021 - 10,000,000+ queries Johannes Gutenberg - 4/13/2021 - 10,000,000+ queries Derek Chauvin - 4/20/2021 - 10,000,000+ queries Anne McLaren - 4/25/2021 - 10,000,000+ queries   There were seven phrases that were reported to have been queried over ten million times in one day in the month of April. Some of these were related to news items, like the Derek Chauvin verdict and the deaths of DMX and Prince Philip. The other phrases were connected to Google Doodles. On the 5th, Google pointed its logo to search results for COVID-19 prevention as vaccines rolled out across the country. The 151st anniversary of the Metropolitan Museum of Art was celebrated along with two important historical figures: Johannes Gutenberg, who invented the printing press in the 15th century, and Anne McLaren, who was an important 20th century reproductive biologist.  Spring Holidays Because there are a large number of people searching for more information about special occasions, phrases related to holidays tend to make the daily top 3 in Google Trends.  Happy Easter - 4/4/2021 - 1,000,000+ queries Easter - 4/4/2021 - 500,000+ queries Ramadan 2021 - 4/11/2021 - 1,000,000+ queries Earth Day - 4/22/2021 - 2,000,000+ queries The subject of Easter made the list twice on the 4th. Clearly, some people were seeking a happy one while others just wanted the plain variety. We’re joking about that assessment, but it is interesting to see that variation during that day. There could be queries related to holiday wishes or gifts being picked up by the search engine that are different from queries with strict  informational intent. The query volume associated with the beginning of the month of Ramadan was reported on the 11th and Earth Day, which happens every April 22nd, was supported by a Google Doodle this year.   What Are We Watching?   Over the last few months, Google Trends has been giving us a good sense of what the most popular new video entertainment is. Here’s a chronological list of queries related to TV shows and movies that premiered in April 2021:   Law and Order: Organized Crime - 4/1/2021 - 500,000+ queries Thunder Force - 4/9/2021 - 500,000+ queries Cruel Summer - 4/21/2021 - 200,000+ queries Mortal Kombat - 4/23/2021 - 2,000,000+ queries Shadow and Bone - 4/23/2021 - 500,000+ queries Of that list, the Mortal Kombat film reboot got the most daily queries, indicating that the popularity of the ‘90s video game has not waned. Events and awards shows drive people to search, too.  Here’s our list for April 2021: WrestleMania 37 - 4/10/2021 - 500,000+ queries ACM Awards 2021 - 4/18/2021 - 1,000,000+ queries Oscars 2021 - 4/25/2021 - 5,000,000+ queries Oscar winners 2021 - 4/25/2021 - 1,000,000+ queries Although it is interesting to see the continued popularity of the WWE and Academy Of Country Music Awards, the one item we wanted to investigate further from this list was the popularity of the Oscars. This year, the awards show received the lowest TV ratings in its history with its viewership dropping 56% from last year. The one question we wanted answered was, “Would search interest also be down YoY?” Yes, it appears that search interest has dropped considerably on the search term “the oscars” from last year. The search volume on the term is at its lowest level in 5 years.  Google Trends does have special groupings of keyword phrases as a part of its tool that allows us to see the trends across multiple related terms to a topic in a selected timeframe. The AMP team looked at the special “Award” grouping of the topic “Academy Awards” to see if the trend was the same. Yes, quite. We wonder if this trend is a temporary one and the interest will come roaring back in 2022. We’ll have to wait and see. For marketers, this award show may not be the advertising boon as it once was if the audience continues to dwindle. So Much Sports   As promised in our March 2021 article, we learned who won the NCAA Basketball Championships in April: UConn women's basketball - 4/2/2021 - 500,000+ queries Gonzaga - 4/3/2021 - 5,000,000+ queries Gonzaga University - 4/3/2021 - 500,000+ queries Stanford women's basketball - 4/4/2021 - 200,000+ queries Gonzaga - 4/5/2021 - 5,000,000+ queries We did find it fascinating that losing teams made the top 3 (UConn, Gonzaga) more often than winning ones (Stanford, Baylor (men). It could be a sign of bigger fan bases driving more searches, no matter the game outcome. Jake Paul was back in the top 3 in April with his Pay-Per-View fight against Ben Askren. Jake Paul vs Ben Askren - 4/16/2021 - 2,000,000+ queries Ben Askren - 4/16/2021 - 2,000,000+ queries Jake Paul vs Ben Askren - 4/17/2021 - 5,000,000+ queries Historically, boxing events of all kinds drive a large number of queries. Search interest in this match was powered not only by Jake Paul’s notoriety, but also because it was the inaugural event of Triller Fight Club, promoted by the video sharing app Triller.  The NFL Draft had people searching. Here are the top queries related to activities of the teams choosing new players. NFL Draft 2021 - 4/28/2021 - 5,000,000+ queries Aaron Rodgers - 4/28/2021 - 2,000,000+ queries Trevor Lawrence - 4/29/2021 - 2,000,000+ queries Mac Jones - 4/29/2021 - 1,000,000+ queries Overall, the general subject of the draft was the biggest driver of search, but word of Aaron Rodgers’ unhappiness in Green Bay drove interest in his situation. Ultimately, it was nice to see the New England Patriots top pick make the daily top 3, since the fans on the AMP team need to move on from the Tom Brady era. Lastly, the Kentucky Derby was run on the 30th of April and not on its traditional first Saturday of May. The pandemic is still shifting schedules and affecting search interest.  Kentucky Derby 2021 - 4/30/2021 - 2,000,000+ queries Kentucky Derby 2021 horses - 4/30/2021 - 500,000+ queries ESPN - 4/30/2021 - 500,000+ queries As social distancing mandates start to ease, will these traditional annual events (Kentucky Derby, The Oscars) regain their search popularity? We’ll have to continue to track this data to see. Who’s Hungry? We love when food related queries make Google Trends’ daily top 3 because they don’t happen often and they’re alway fun to report. Here’s one about the launch of a YouTube star’s virtual restaurant chain. MrBeast Burger - 4/26/2021 - 100,000+ queries Ok – with query volume somewhere between 100-200K, the topic is not a search powerhouse as compared to other phrases that made the daily top 3 (the 26th may have been a slow search day). Still, the AMP team is always looking for new and interesting topics that pop up in the Trends data, and here’s an example. Could this virtual restaurant concept be a start of a new business trend? There also seems to be a connection between YouTube stars and Google Trends (see also: Jake Paul) that we’ll continue to investigate as time goes on. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

AMP Agency Wins Shorty Awards For Amway Artistry Studio Work

AMP Agency recently received a Gold Distinction and an Audience Honor in the beauty category at the13th annual Shorty Awards for our work with Amway’s Artistry Studio.  The work had Amway and AMP working together to promote their new skincare product line through socially relevant and creative brand storytelling across various mediums. Check out the full award-winning submission here: https://shortyawards.com/13th/work  Also, be sure to check out the full Amway Artistry Studio case study here: https://www.ampagency.com/amway-artistry-studio-case-study

AMPlifier - Social Media Industry Update - Week of May 17, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK MOVES TO THE NEXT STAGE OF ECOMMERCE TESTING, A KEY SHIFT FOR THE PLATFORM TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. Read More   TIKTOK ADDS ANOTHER WAY TO REMIX VIDEOS WITH GREEN SCREEN DUETS TikTok launched a new feature today that combines the existing duet and green screen formats, letting people use other TikToks as the background for their own. “Green Screen Duet” now appears as an option in the duet layout menu. Like all duets, the creator of the original video is tagged in the caption of the new one. This could be great news or a portent of even more sensory overload in the app, depending on your sensibilities. Read More FACEBOOK LAUNCHES INITIAL TEST OF ITS CLUBHOUSE-LIKE AUDIO ROOMS IN TAIWAN Facebook's new audio social options look set to shake up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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