November 17, 2016

An Eye-Popping Visualization of How We Shop Online For Black Friday

With $3.132 billion of online Black Friday purchases projected for next week, it's worth knowing exactly where all these orders are coming from, especially for internet advertisers. Taking that into consideration, a team at AppInstitute crunched the numbers and built a mesmerizing real-time visualization forecast to show how people will likely be spending their Black Friday dollars online in 2016. It's a simple, fun concept that makes a ton of information instantly accessible. 

The mad rush starts at 12am.

Topics: Digital Strategy, Vertical - Retail, Consumer Insights