August 18, 2016

You, Too, Can Start #Winning at Social Media


Congrats! You’re a brand on social media. You’re mingling with the public, listening to them and talking to them. They treat you — a product — like a living human being. You’re their friend. Ah, but how do you stay friends? Here’s a four-step scheme for any brand to #win at social, from an ad vet who has been “socializing” online since before most of us were adults.

Winning isn’t everything, it’s the only thing.

Topics: Social Media, Digital Strategy, Branding