June 30, 2016

Write Better Ad Copy with This 1 Rule


One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all starts. So, how do you create a sales piece that really sells?

It’s all about the benefits.

Topics: Content Development, Content Marketing, Branding, Inspiration, Advertising, Content Strategy