July 19, 2016

Women's Purchasing Influenced by Social Media


Particularly among women, social media has become a major influence on consumers’ shopping habits, new research finds. 81% of female consumers say they frequently buy items they’ve seen shared on social media. Similarly, 72% say the ability to check social-media recommendations takes the guesswork out of buying a new product, while 81% of female consumers say product reviews influence the way they shop.

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Topics: Social Media, Digital Strategy, Consumer Insights