July 29, 2016

Will the Millions Spent By Apple, Spotify, Pandora and YouTube Decide Who's No. 1?

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With Spotify reportedly mulling an IPO and Pandora and Deezer elbowing for an edge, the streaming space is really crowded. This has resulted in more marketing dollars than ever before from budgeters like Pandora and Spotify, which spent $3.6 million and $2.3 million, respectively, on paid advertising during the first 4 months of 2016. By comparison, Apple spent ~$7.6 million on its creative featuring T-Swift and Khaled alone.

Gotta pay to play.

Topics: Advertising, Digital Strategy, Digital Marketing, Vertical - Entertainment and Media

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