June 23, 2016

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

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Those dubbed “cultural omnivores” — because they eat Thai for lunch, play bocce ball after work, and stream a French film that night — are the very ones opposed to mixing it up. No hummus on their hot dogs, forget about spaghetti Westerns, and do not mention Switched-On Bach. Those offerings are not considered culturally authentic.

Why not to be a hipster.

Topics: Culture, Research and Insights, Branding

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