January 12, 2017

Why the Executive Suite Must Be Involved in Brand Name Development

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Companies often under-value the power of a brand name. While they look at some brand names and say “Wow,” they don’t necessarily understand or appreciate the investment of time, strategic thinking, and creativity necessary to create these brand names. Every year hundreds of brand name projects are delegated to junior employees. But, when naming is driven by leadership, the results are exponentially higher because the CEO has the necessary oversight to see how and where to direct the product, service, or company.

 

Don’t pass the buck.

Topics: Branding, Brand Advocacy

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