April 7, 2016

Why the CMO of Belkin Banned the Separation of Digital & Traditional Marketing

“My new year's resolution for 2016 is to ban the notion of ‘digital’ and ‘traditional’ being separate elements. They're not; it's all Marketing (with a capital M). Teams must be proficient in developing strategies and tactics along with the prioritization of such programs.”

 

Digital and traditional aren't separate elements

Topics: Digital Marketing, Integrated Campaigns, Vertical - Consumer Electronics

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