February 9, 2016

With Full Power at CBS, CEO Moonves Sees More Aggressive Move to Digital

"When I started this job 20 years ago, advertising was everything to this company," Moonves told Reuters. "Advertising will still remain important, but it's not nearly as important as some of these new ways of getting revenue, such as interactive." CBS planning more original content and looking at taking some of the network's shows off the air and putting them exclusively on its subscription-based CBS All Access service, to compete with the growing popularity of Netflix Inc and Hulu.

 Moonves’ Move to Digital

Topics: Millennials, Vertical - Entertainment and Media

Recent

Popular