January 20, 2016

Why Coca-Cola Could be About to Wave Goodbye to Its Product Colors

Coca-Cola has heavily hinted that it will phase out the colors associated with its product variants such as Coke Life (green) and Coke Zero (black) as it looks to assimilate its brands under one umbrella. The drinks giant trialled the ‘One Brand’ strategy in Great Britain (GB) last year to leverage the Coca-Cola brand to boost sales of sugar free variants such as Coke Zero and Diet Coke in the wake of weak sales and health concerns, and yesterday (19 January) announced the company will take that strategy globally.

Coke’s  ‘One Brand’ strategy

Topics: Branding, Advertising, Vertical - CPG