March 17, 2016

Why Brands Love the Everyman Appeal of St. Patrick’s Day

St. Patrick's Day has a special place in the hearts of people and brands alike. It is an occasion for ordinary people to get together and celebrate. The holiday has plenty of positive associations for brands to connect to, and it also has a rich palette and powerful iconography that make it easy for brands to participate in the festivities.

Why we all love the Irish spirit.

Topics: Branding, Advertising, Consumer Insights