March 28, 2016

Whole Foods' Strategy For Luring Millennials: Be A "Super Cool Hang"

Whole Foods’ new 365 millennial-oriented Supermarket is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan restaurants, and hipster-y florists. The chain is rolling out a project called Friends of 365, which will be independent businesses that operate standalone stores within the 365 supermarkets. 

365’s "super cool hang"

Topics: Culture, Millennials, Vertical - CPG