October 29, 2015

Who’s Branding Whom?

An exhibition examining the complex relationship between people and brands called “Like me: Our bond with Brands” was displayed in the London Design Festival last month. It is intended to spark a conversation on the influence brands have in our daily lives and how the role that consumers play is becoming more significant in brand building.

See Michael Murphy’s beautiful branded creations.

Topics: Branding, Consumer Psychology, Brand Advocacy