February 18, 2016

Trying to Predict the Election? Forget about Twitter

Twitter mentions only indicate whether candidates are creating interest, not how many votes they will receive, a study has concluded. The services “highly skewed” user base did not represent the voting population overall; social media platforms like Twitter and Yik Yak are often more popular among millennial voters.

 Google searches might give a better indication of the ballot box

Topics: Social Media, Analytics