March 14, 2016

The Winner-Take-All Digital World for CPG

The consumer packaged goods (CPG) industry is facing a winner-take-all world, according to the Boston Consulting Group. Half of all growth is online (more in certain categories and markets) where brick-and-mortar market share and shelf-space prominence do not translate into digital sales. Long-standing retail relationships will be upended, new retail sales models will take hold, and companies will have to earn their market positions with very different approaches and skills.

The impact of a winner take all world

Topics: Vertical - CPG