February 25, 2016

The Next Big Thing In Retail: Programmatic Commerce

Programmatic commerce refers to a world where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-set parameters and learned preferences – including mundane repeat purchases. But when the internet of things and personal data start choosing our purchases, marketing will play a smaller role in driving decisions.

This will change Shopper Marketing.

Topics: eCommerce, Connected Personalization, Innovation