January 20, 2016

The Most Popular Ways Consumers Discover New Products

MarketingSherpa commissioned an online survey that asked U.S. consumers: "In which of the following ways, if any, do you learn about new products you would like to purchase? Please select all that apply." In-store browsing and word-of-mouth led the list. A good read on engaging an audience holistically, not by channel.

Channel relationships and the multi-channel journey

Topics: Consumer Psychology, Brand Advocacy, Social Influencers, Customer Journey