February 3, 2016

The Inside Story of Uber’s Radical Rebranding

If you opened your Uber app yesterday, you may not have recognized it! Uber has updated its logo - creating unique abstract identities for riders and drivers and bright color pallets depending on the region. While most CEOs hire brand experts, Uber’s CEO, with the help of a few employees, did it himself because this rebranding is personal.

How Uber is transforming its purpose and reputation.

Topics: Branding, Sharing Economy