January 28, 2016

Technologist Now Need to Be Psychologists

Loyal repeat customers expect special treatment from the brands they commit to. They think they should get a break if they miss that return deadline and have even higher expectations when their favorite brand messes up. And while digital transactions are being recorded, companies aren’t behaving in a way to address “relational capitalism”.

How do you recognize your loyal customers?

Topics: Digital Ecosystems, Consumer Psychology, Analytics