February 5, 2016

Souping Is the New Juicing

Your favorite green juice bar may have to meet its match this spring with a recent rise in demand for soup cleanses. Similar to juice cleanses, soup cleanses are low in calories, but claim to offer a more nourishing and nutritious alternative with lower sugar, more complex carbohydrates and higher fiber. Companies who offer soup cleanses tout that they are an easier detox than juice cleanses with the same results.

Same bikini bod, fewer hangry breakdowns.

Topics: Research and Insights, Consumer Psychology, Culture