January 29, 2016

Record 2015 Profits for Facebook Driven by Mobile Ad Revenue

In Q4 2015, mobile ads accounted for 80% of Facebook’s revenue vs. 69% last year. Also, Facebook saw a 21% increase in mobile monthly active users – up to 1.44 billion. So, previous reports about Facebook on the decline have been debunked. Next year, Facebook plans to enhance the experience for videos (100 million video hours are consumed each day) and groups (1 billion use groups).

Mark Zuckerburg really “likes” this news.

Topics: Social Media, Mobile Web Development, Advertising