March 17, 2016

Nike is Extending the Track to the Runway

As Nike reveals this year’s U.S. Summer Olympic uniforms at the official sight of New York Fashion Week, one can’t help but see that the athletic brand has become a top fashion brand. For example, Nike is #1 most Instagrammed fashion brand. Much of this is driven by relaxed dress codes and changing consumer values like comfort and sustainability.

Fashion, Nike is coming for you.

Topics: Culture, Vertical - Fashion, Millennials