March 31, 2016

Mobile Helps Parents Make Better Purchasing Decisions (Infographic)

In a recent study of parents, Facebook IQ found that parents, especially Milennials, are using their phones for more informed purchasing decisions. Parents are five times more likely to use Facebook when making family purchases than parenting websites. Today, 56% of moms follow businesses on Instagram and even more of them consider it a place to learn about products and services. Keeping these stats in mind, brands need to ensure that information and advice is easily available to parents on mobile.

And don’t underestimate how kids are influencing parents.

Topics: Social Media, Mobile Web Development, Customer Journey, Moms