February 1, 2016

Millennials will spend the most for Super Bowl Sunday

Millennials will outspend every other age group on Super Bowl Sunday, according to the National Retail Federation, spending an average of about $140 each. More than half of Millennials said they "watch" in order to catch the halftime show, review all the commercials, have an excuse to get together with friends and to eat a bunch of food.

 Only a third said they're in it for the game

Topics: Culture, Millennials, Advertising