October 12, 2015

J.K. Rowling Reveals 'Harry Potter' Character Birthday for Tweets

J.K. Rowling isn't afraid to play a little dirty, getting fans to tweet support for her Scottish rugby team in exchange for some "Harry Potter" intel. She told her followers, if they shared support for her Scottish team via social media, she'd reward them by revealing the birthday of Harry's godfather, Sirius Black. Fans responded in force and since fans did their part, and her team did its part, Rowling shared Sirius' birthday on Twitter.

Find out when is Black’s birthday (hint: it’s coming up).

Topics: Social Media, Digital Ecosystems, Culture, Brand Advocacy, Social Influencers