March 29, 2016

Is Digital Experience Management the New Social Business?

Organizations are struggling to find a model that can handle rapid technology changes, channel proliferation, data-driven insights, and intimate customer relationships. While market leaders have proven the success of strategic social business, they are also looking for digital experience management to handle all touchpoints- beyond social. Companies will need to map out the entire universe of digital possibilities and attack the full scale of the challenge.

Will organizations adopt a holistic approach?

Topics: Social Media, Digital Ecosystems, Experience and Service Design, Customer Journey