March 8, 2016

Instant Gratification Won't Be Enough in the Future of Brands


One of our friends over at Razorfish has put together a nice thinkpiece about what's next for brands: predicting consumer needs via Big Data, AI, and pervasive "always listening" features in every brand app. 


Jeremy posits that our always-on, always-in-hand digital world has raised all of our expectations about how brands should interact with us as consumers - and that the "Know-where-I-am/Know-what-I-want" conveniences offered by the OS- and native-app-level from Google and Apple - are the kind of "just-in-time" consumers will want directly from brands.


"The Next Imperative For Brands: Predicting Consumers' Needs"

Topics: Big Data, Branding, AI