March 28, 2016

In Vogue. Innovation.

Historically, clients and agencies have both loved to celebrate the big idea. But, the size of the idea no longer needs to be big. And, increasingly, ideas don’t necessarily have to come from the agency. As client-side brand and marketing teams evolve and the things consumers need and value change, agencies have to change as we grow, increasingly identifying how they turn great ideas into amazing products, services and experiences that people love.

Moving away from the 'Big Idea' and into innovation

Topics: Big Idea, Innovation, AI