February 17, 2016

I Have Seen the Future of Media, and It’s In China

In China, 668 million people use the Internet, overwhelmingly via smartphones. But, thanks to the Great Firewall, they don’t have access to Facebook, Twitter, Instagram or Snapchat. As a result news publications have had to innovate beyond standard social media tactics to reach Chinese consumers and tap into the popularity of messaging apps to take part in personal, one-on-one conversations between reporters and their audience.

Read more about the rise of “we media.”

Topics: Social Media, Media, Culture