February 3, 2016

How to Connect with Parents Via Facebook

Facebook conducted an international study on how parents are using Facebook and Instagram. The highlights: parents spend more times on the networks via mobile, are more active in the early morning, and share more photos and status updates than non-parents. They recommend that brands don’t focus only on parenting topics because “parents are people too”, but also realize that children today have a high influence on parents' purchase decisions.

Read the full report.

Topics: Social Media, Moms, Dads