February 4, 2016

How Demographics and Storytelling Style Affect Video Ad Effectiveness

Does the shift toward authentic, user-generated video that Millennials are so familiar with have an impact on video advertising effectiveness? Google partnered with L'Oréal Paris to test this and found, even as brand advertising is changing, there's still a place for high-end production in an environment like YouTube. The more direct and intimate video was most effective for younger viewers, however.

Choosing the Best Spur to Action

Topics: Consumer Psychology, Advertising

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