March 17, 2016

Harley-Davidson Kick-Starts Global Effort

The motorcycle co. increased its marketing investment this year by 65% levels to drive demand. The new campaign, which started yesterday during March Madness, is a call-to-action to inspire a new generation of riders to invest in experiences now that will build a richer legacy for themselves and those around them.

Harley moves beyond a single target buyer


Topics: Advertising