February 23, 2016

Foursquare Can Measure Foot Traffic Generated by Digital Ads

Foursquare has entered offline sales attribution, promising to connect digital ads (not just Foursquare ads) to physical store visits using a panel of users who keep their location-sharing feature on at all times. The program has been tested with retail giants like TGI Fridays. In a undisclosed campaign, the ads drove a 12 percent lift to visits.

Foursquare is after your retail marketing budget.

Topics: Digital Marketing, Media, Integrated Campaigns