March 30, 2016

Eating something sweet can lead to a romantic date

According to Nancy Dess, a professor of psychology at Occidental College in Los Angeles, “The tongue could be a window to the psyche.” A growing number of recent studies demonstrate a connection between taste perception and emotions/personality types. For example: After tasting either grapefruit juice or water, students in one study were asked to assess how they’d feel in certain situations — say, if someone kicked the back of their chair repeatedly at the movies. Results showed that the bitter-tasters would react with more hostility and irritation — imagining themselves threatening the annoying moviegoer if he didn’t stop — while water drinkers just ignored the bothersome behavior.

Scientific proof that buying chocolates for your girlfriend is always a good idea.

Topics: Consumer Psychology, Research, Consumer Insights