March 21, 2016

DeepMind Could Bring The Best News Recommendation Engine

Recommending related stories or videos is the most efficient way to increase reader engagement. For media who rely on advertising, sold on CPM or on a per-click basis, raising the number of page views per reader has a direct impact on ad revenue. Unfortunately, most of today’s news recommendation systems are lacking. Google’s DeepMind AI may change all that by focusing on five elements of news consumption.

Environment, Observations, Models, Predictions and Action

Topics: Vertical - Entertainment and Media, AI