March 10, 2016

Carmakers Partner with Niche Brands to Stand Out

As the luxury vehicle market gets more crowded, car manufacturers are seeking out small, craft-oriented brands to give them some extra luster – a combo of rareness and quality. Successful partnerships put these cars on the radar of new buyers who would have never considered them.

Does your Mercedes need Robbe & Berking Champagne flutes?

Topics: Vertical - Automotive, Branding