January 12, 2016

Audience Analysis: Patagonia Consumer in the U.S.

Traditional advertising is Patagonia’s "dead last" priority, according to its VP of Marketing. Instead, the marketing team works deliver an anti-consumerist value proposition through the values it shares with its audience – athletics, environmentalism and making the future better.

How does Patagonia work its magic, and who exactly are its customers?

Topics: Content Marketing, Advertising