February 2, 2016

A Definitive List of What People Like on Facebook


The Internet is weird because the internet is people. Facebook recently released a massive amount of data about what people like as part of their new Audience Optimization tool - and The Verge was kind enough to give us a tour of what they found. The idea is that FB's new tool allows you, as a marketer, to target your audience according to what interests them. For example, did you know that more people are interested in a J-Pop duo called Puffy Ami Yumi than Beyonce? The tool offers three key features: Preferred Audience (allows publishers to add "interest tags" to their campaigns based on topics and sub-topics of interest to their audience), Audience Restrictions (which isn't a new tool at all, but allows publishers to use the audience-limiting capability of the tool alongside Preferred Audience, and Audience Insights (a post-by-post, interest-tag-by-interest-tag reporting of performance.)


Take a look at Facebook's announcement, and don't miss The Verge's piece, either. It's pretty enlightening.


Read the full article at The Verge

Read the full Article at The Verge


Read Facebook's announcement post

Read Facebook's Announcement Post


Image Credit: The Hi Hi Puffy Ami Yumi Wiki at Wikia

Image Credit: The Hi Hi Puffy Ami Yumi Wiki at Wikia

Topics: Social Media, Big Data, facebook