November 13, 2015

A Coffee Cup Illuminates the Power of the Starbucks Brand

This week we watched the drama unfold as Starbucks unveiled their holiday cups and accusations followed that they company is anti-Christmas. But what this debate really proves is that Starbucks has successfully interwoven its brand in the very fabric of our culture, so much so that people have an emotional reaction to their cups.

High-fives in the Starbucks boardroom.

Topics: Communications Planning, Big Idea, Branding, Culture, Brand Advocacy