February 1, 2016

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leader share their predictions for advertising during Superbowl 50. A shift from somber, doom-and-gloom themes towards a focus on more uplifting and humorous messages, and using the TV set as the second screen, with a full ecosystem behind it to bring the idea to life, lead the list.

Read about the Five Trends

Topics: Culture, Advertising